client: eyewell

project type: branding | website design

Optometry practice is rarely exciting or energizing, but that’s exactly the challenge we dare to undertake.

EyeWell’s *refreshed* brand brings together a meaningful palette, sleek typography, as well as alluding to the holistic service offerings and technological processes that are used in their clinic.

The priority was to deliver a succinct and authentic message, while not falling in tune with the traditional and often boring branding throughout their industry. We were DEFINITELY successful with our optical illusion and subtle typography tweaks that draw the eye, but don’t overwhelm it.