branding | website design
This gyms’ promise is that of high quality and high performance, all while emphasizing continual growth and evolution. I’ve been a part of this community for over 4 years; embedded in coaching and fitness, making this redesign mean that much more to me.
The approach was simple: find deep rooted meaning, while establishing trust and excitement. And that’s exactly what I did. I found inspiration in the original map of Guelph in 1827, with the diagonal streets leading to the river. The diagonals form the strength of a triangle – a symbol of the continual change that takes place within 1827’s four walls, physically and mentally. Also known as “Delta”, the triangle represents an ever-evolving focus, shifts in perspective, constant growth, and individual resilience.